A Summary

What have you learnt about technologies from the process of constructing this product?

How did you attract/address your audience?

Which media institution might distribute your media product and why?

How does your media product represent particular social groups?

Which Social Groups Does Our Product Represent?

The main social group that our product would be Gangs. Our product displays stereotypical gang violence and actions, for example: Shooting and Fist violence. This suggests to the audience that there may be some conspiracy or gang violence. This can be linked to our product through the characters.

Our Protagonist

In our film we have used a mole as our first protagonist. We see him taking files from his bosses computer and fleeing from the scene. We had him in light clothing to show he is good, and it also helps us to recognise him during the chase scene. He could be used to fulfil the 'need of belonging', as being the hero, people can put themselves into his shoes and live through him for the brief 2 minutes that he is in the film.

Another way in which we can link the characters to our chosen social group, is through our use of antagonists. We have 2 separate antagonists to represent two different mediums. Our first antagonist is dressed in all black. This signifies him as a typical bad guy, something we stereotypically expect to see. This shows we conformed to some stereotypes during our product. Furthermore, by wearing the glasses and covering his eyes we add a sense of mystery to his character, as we don't know who he is or what he looks like.


Our Two Antagonists

We later see him killed by our hero, (from a broken neck, from the fall). This further carries on the stereotype of the common criminal, as they always die really quickly, even though they are always acting tough, like they're the best. This carries a ironic sense and further carries on the convention. It also furthers the thriller stereotypes and identifies our hero.

Our 2nd antagonist challenges the conventions of a antagonist. He challenges the conventions by: not wearing dark clothing and killing our first protagonist. By wearing light clothing he challenges conventions, because he resembles a protagonist. This could confuse our audience as it may make them wary as to who this person actually is, i.e.: another mole, etc. This creates another sense of belonging as you feel able to link to this character, in a way that makes him feel slightly good.

Also, he further challenges stereotypes by killing our 1st protagonist. Subsequently, this adds a plot twist as you expect the current protagonist to be our main one. This adds further challenges as this is not expected by the audience, which makes them become more of an active audience; in turn. It also sets him up as a key character for later on in the film. It could also be used to 'inject' the idea that stealing is bad and a punishment can be served.


Overall, our product mostly represents Gangs and also shows that crime can be punished, which helps to conform the audience to an extent.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Who would be the audience for your media product?

Our initial target audience was males that were above and around the age of 15, this was because teenagers enjoy thriller films and are able to understand everything that is going on. Considering thrillers are too violent for younger audiences and that elderly people find it hard to keep up with everything that is happening on screen we decide to have our target audience as males from the age of 15 to 30. We decided on a male audience because they tend to have a stronger interest in guns, violence and suspense but this is not saying that women won't enjoy the film as there will be a strong female character they can relate to.

Having a male character as the main role means that our target audience will be able to relate to the characters situation and lifestyle more easily allowing them to feel more connected with the film. From research we found out that our target audience like films such as the "Bourne Trilogy" and this led to the inspiration of having our characters on the run from an enemy. We found that our audience admired this movie and so kept some of the traits from it whilst having our own original ideas.

After reviewing the BBFC we worked out that our film fits into the 15 category as it contains frequent violence but not an excessive amount of foul language and no nudity which would have pushed it up to an 18.