Logo Analysis

Logos are important for a production company because it is a way for their company to become recognised in the film industry. What a production company wants to do with their logo is to make it as identifiable as possible and also they need it to make an impact on the audience so that they are impressed by it and so that they can remember it. 

TriStar
This logo shows a white horse with wings, more commonly known as 'Pegasus'. The Pegasus is well known in Greek mythology for it's wisdom, guidance and nobility, suggesting that this film company carry all the same features. Furthermore, including this made-up animal could suggest that TriStar provide escapism within their movies and that they bring across fantasy based ideas and take viewers away to another world. This is also supported by the sky background which also suggests that the company take their viewers beyond the world that they know. The gold colouring of the title 'TriStar' gives the company a royal feel and that they are the best as gold is normally the colour for winners.

                                                                                    Twisted Pictures
This logo has an animation that lasts around ten seconds, in which it shows two pieces of barbed wire wrapping themselves round each word and then each piece being twisted by a sharp object in the middle which pulls them tight so that the slice through the text. This violence suggest that this film company is specialised in the horror and thriller genre. The barbed wire wrapped around the sharp object closely resembles the medical symbol of a serpent wrapped around a staff. However, the replacement of the serpent and staff to the more violent weapon-like objects could suggest that this film company does not agree with the ideas of medicine and and healing but instead focus on torture and gore. This is easily witnessed in their well known film series Saw.

Lionsgate

Lionsgate have used the popular- within film production logos- cloudy sky background but have used deep reds and dark shadowing to create a more sinister feel to their logo. The red and black colours can be strongly related to blood, gore, death and hell. This suggests that their films contain these themes and gives the audience a clear understanding of what Lionsgate are about. The silver-grey stone like font suggest that Lionsgate are bold and strong.

Universal
By showing Earth in their logo, Universal instantly show you that they are not afraid to take on the world with their movies. Furthermore, the name 'Universal' also suggest that their films are for a vast range of audiences, linking back to the using the earth in their logo suggests that this vast range of audiences is everyone. The Earth symbol and space background suggests that their films are out of this world and that they provide the ultimate escapism, providing something new for all their audiences to get lost in.