Claude Levi Strauss

Levi Strauss was a social 

Anthropologist who studied myths and tribal cultures, 

he examined how stories reflect values beliefs and 

myths of a culture in the unconscious mind.

He said how they are expressed in the form of 

binary oppositions.

His research has been adapted by media theorists to reveal the underlying theme in media texts.

Binary opposition is the idea that there is a conflict between two qualities of terms in the climax of the tension:

For Example:

Good                  vs                               Bad

Black                 vs               White

Young                 vs              Old

Man                   vs               Woman

We can relate this to films as in The Dark Knight :

Batman is the GOOD

The Joker is the BAD